Just some rambling...

Thoughts about a program I am involved in....and helping to get a program like it off the ground...but also thoughts about my weight loss journey in general.....

About what you asked...how much would I pay for a program.

I guess It depends on the program...but then again...NOT really...b/c at the time that I asked Brian about their nutrition program and he steered me to you, I would have paid anything

And maybe that is the product of all the thousands of dollars I have spent on weight loss programs...

Weight watcher
Physician Weight loss Center
Diet Center
HCG injections
Medifast
Jenny Craig
Nutritionist.....
ROTC

I've done it all except surgery!

Anyway..I was trying to think about why this program has been so successful this far...In times past I, of course, like you said, would blame the program or people or whatever for my own non-success.  One thing that used to bug me with programs like Medifast,  Diet Center  and Jenny Criag is that the food is terrible AND the people that I would meet with had NO experience with being overweight or dieting or even tasting their own food.  It would become a complete frustration for me when I would weigh in and it wouldn't be "falling off" and they would ask what I had done wrong...had I not had enough water...eaten something I wasn't supposed too...it was demoralizing....to say the least.  It became VERY stressful to go weekly and "weigh in" and not only myself be disappointed, but have them be disappointed too. And in the case of Medifast, if you didn't lose the required amount of weight at the end of your program..you could, of course, pay for more weeks....

This time, its different though.  You come from a place of science...which I can relate too.  You are also non-judgmental (I have no idea what you tell your wife about me =) ) and you don't really care what the scale says...and for THESE things I am grateful.  You also bring me back to a point of reality when I begin to get anxious and lose "the forest for the trees!"  

Its true, I was at a very good place to start this...I wanted to get stronger, tone up, and slim down....and this program came along at just the right time.  It wasn't easy at first.  I didn't cook AT...ALL....  So I had to completely divest my kitchen of whatever was in it.  It was kind of embarrassing...if only to myself...to see the crap in my kitchen.  Then, it wasn't cheap to fill my kitchen with staples and fresh fruit/veggies and meats.  It kind of took my breath away.  But over the 4 months, its not only become easier, its become natural!  I used to fear going out with friends, but now I look up menus before I go out, figure out what I want and go from there.  On the fly, i'm able to choose things or adapt things to the plan (though that's not always the easiest).  I would have to say that eating with my family is the hardest....they are at the beach next week...Know what the kids call it?...."Crap week"..b/c that's all they eat all week!  I guess I'm lucky in that I don't drink alcohol except the very occasional glass of wine.  - they are all drinkers...

My brother talked with me about my weight loss and is very supportive (I have a rather huge family)...and he said that one time he was talking to a man who had lost a great deal of weight...and someone asked that man what his secret was to his diet.  His answer was simple..."on my diet, I can eat anything I want - I just changed the things I wanted."  And this has become so true for me.  People say, I'm sorry you can't have the bread on the table...I'm sorry you can't have this pizza...but you know what..I miss some things...but not enough to eat them. I'm not sorry that I "can't have bread" b/c truth is..if I wanted it that badly, I would eat it...but I've empowered myself to make other choices...so while they are eating bread..I eat a salad or olives or BACON!  haha..

Anyway...I'm not sure how to answer your questions about cost because I've paid so much over the years.  I do think that with good marketing of word of mouth that this program would succeed for you and for Brian.  But, like you, I don't believe in handing it out to everyone.  It takes effort and desire and a willingness to change your lifestyle.  I think that's very intimidating to some....and comes easily for others.
I think that advertising that you have a program should be enough - I mean, you can market it without throwing it in people's faces or assuming that every overweight person who walks in the door wants to lose weight or even cares.  Marketing does not mean that everyone has to do it.  A good market will bring people to you who WANT to invest the time and change their life. You could even have presentations and then people could decide...but there's also something to the way its presented now.  One of the things that struck me the most in your 3 pages of instructions was the encouragement to not just "try" it, but to embrace it for 30 days.  Just do it...and "suck it up Nancy" is one of my favorite lines..though I suppose if its a true program...that may not be to some people's liking. LOL

If I can help you in any way, I would be very happy to do it. - Love a good challenge!

Patty